The Value of News

Project by Heidi Hoen & Marte Frøyse Vidvei.
Supervisors: Mosse Sjaastad (AHO), Jon Olav Eiknes (Schibsted Media Group) & Ingrid Reime (VG). 

The Value of News is an interaction design diploma that aims to challenge the online news providers to think differently on how they present news. The project focuses on how to make the news relevant to the newsreaders and to meet their needs.

When a news event is unfolding, the online news providers are focused mainly on publishing articles as quickly as possible. This leads to a massive amount of information that requires a lot of the newsreader’s time and effort to be able to understand.

We want to make it easier to understand why a news event is happening and to see the event as a part of a bigger picture. By visualizing the relations between cases and organizing the information we want to create a less overwhelming news situation.

This is Ripple – the news relevant to you!

AHO WORKS winner – Prize for interaction design
Our project won the AHO WORKS prize for interaction design, issued by BEKK Consulting and the Oslo School of Architecture and Design.


The Golden Suitcase

The Golden Suitcase is a student project from AHO made in collaboration with Telenor. The group members were Marie Løken, Inger Steinnes, Nils Hansen, Marthe Marie Christensen and I.


The challenge of building a community with employees across the world
Telenor is one of the largest telecommunications company in the world, engaging in 13 countries across Scandinavia, Eastern Europe and Asia. The structure consists of different business units. With over 33 000 employees across the world, the company is facing a great challenge by connecting the business units and establishing a good, open and friendly network between their many employees.

Experience Sharing event
The employees get to meet each other and exchange their experience in the different business units at an event called Experience Sharing.

We had an insight phase where we held workshops for the arrangers and participants, did interviews and research. In this way we got key findings on what worked and what could be improved.

Our group worked with the social aspect of the event, and facilitating for stronger work relations within the Telenor community. We saw the potential of doing this through enhancing the potential for networking at the Experience Sharing events.


For making stronger work relations, we saw two key features to address. One was about caring for the individual, and making people feel validated. The other was about building the network – and utilizing the community.

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We see todays situation a bit like this – where learning through presentations is more prioritized than the learning that takes place in the conversations.

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With more focus on the social aspects, more knowledge is shared at the same time as the community is being strengthened through relationships growing across BU’s. This needs to be facilitated, which is done by the organizer in the planning stage. This is our focus area.


To help the organizer care for the individual and utilizing the community, we are introducing a new key work: Valuable. This should guide all the stages of the planning phase in order to give the participants the validation they need, and the feeling of the Telenor community.

The value is in the participants. Bringing out this value depends on the organizers, and what they plan, prepare and pack for the event.


The Golden Suitcase is a tool to plan, prepare and pack for a good trip to the experience sharing.


This is a tool for the planner to look beyond the basics of organizing and go that extra mile to make a good experience sharing where people feel like valuable employees at Telenor, and where knowledge is shared through conversation as well as presentations.

The role of being an organizer can be stressful, especially at the event. Sometimes you don’t even have time to talk to people. That is why we are introducing a new role: The Social planner.


This person will be responsible for planning the social aspects of the event, both before, during and after the experience sharing, and will take some of the lift of the other organizer.


The Golden Suitcase contains seven elements for the experience sharing planning. The most important are the two working posters, a folder and four stacks of suggestion cards.

Suggestion cards
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The two different posters are the main planning tools, where the event is prepared from start to finish. Here you can plan the basics of the event, as well as the special moments: What we call the golden moments. And this is how it works:

It has been a great experience working with Telenor, thank you for the collaboration and a special thanks to our engaged mentors!



BA Portfolio

This is my Bachelor Portfolio – it consists of a A3 book showing 10 selected design tasks and a A4 book with essays, which were exhibited at our Bachelor exhibition.

The books are printed on Munken Lynx paper by Mariendal Trykkeri, and the bookbinding were done by Bjørns Bokbinderi.

You can browse through the A3 book showing 10 design tasks here. It’s a bit different than print, so it would work better on screen.


Digital Almanac

Four week project in the studio Screens at The Oslo School of Architecture and Design, spring 2015. Ida Marrable and I collaborated with Gyldendal Publishing.

Gyldendal Publishing is considering to develop an app for iPhone and Android phone. The app will be based on the contents of the printed edition, ­Almanakk for Norge.

The content of the almanac is extensive, and it needs adjustments to work in a digital platform. There are a lot of specialized and good apps for each of the topics the almanac covers – how can the user benefit by having them all in one app? We worked a lot with reorganizing the Almanacs table of content. We gave some topics new names, merged some topics and categorized them.

Our concept is a calender mixed with a book. You have a dashboard with prefered information from today, based on your geolocation.

See our prototype:

See more here: http://www.martedesign.no/digital-almanac/



Minimalistic wayfinding for a mall. A mall is a chaotic place with a lot of impressions, so a neutral and minimalistic wayfinding system would be the opposite and help the costumers find their way around the mall. Information and signs should only be present were the users has to make a decision, too much information would be counter intuitive.

The result is based on an analysis of the malls existing wayfinding, what works and what doesn’t. We named the different entrances of the mall, so it would be easier to navigate, and placed signs at the crossroads. The new visual look has a more neutral and minimalistic look, as you could see in every part of the design. The final delivery has a design manual, pictograms, a new map, signs, a touch screen and an app.

Project from 2013 at Gjøvik University College, with Stine Berg, Marthe Frøshaug and Marita Kvam.




Seak is an interactive, wall hung informer that visualizes data from a live online ship map. Aimed at families who are at home while their family members are out fishing at sea. Seak is ­primarily for ­professionals at day trips.

A day at sea can be rough, the nature forces are strong and man ­becomes small and vulnerable out at the open sea. Family members are left helpless and concerned at home.

Seak will show if the chosen boat is at dock, heading away from the dock, or heading home. Seak gives comfort in showing real time ­updates from the boat.

This is a 3-week project in Tangible Interactions at the Oslo School for Architecture and Design, with Thomas Isak Johansen and Cecilie Liset.


seak from cecilie liset on Vimeo.


Typeface Adonia

Adonia was developed during a two week long type design workshop with Veronika Burian from TypeTogether. Adonia is especially inspired by Didot and Bodoni.

The characteristics of Adonia are high and abrupt contrast between thick and thin strokes, vertical axis, horizontal stress, small aperture and elegant curves.

Adonia is conceived specifically for headlines and big sizes, ideally suited for text in sizes ranging from 20 pt. Adonia is an OpenType font.

Gjøvik University College, 2013.


Book series

I redesigned three of Erlend Loes’ books, for a classic series. This is a school project from HiG.

Erlend Loe is a Norwegian novelist, who has a unique and naive way of writing. He often uses irony, exaggeration and humor, and the main characters have an alternative way of thinking about life.

I have used some of the main elements from each book for the illustration, and the texture also says something about where the story takes place. The books have different formats, because I wanted them to have the shape of stairs since each of the main characters has a goal they want to archive.


Redesign of a scientific journal

Redesign of Journal of Technical Writing & Communication, an scientific journal.

Project at Gjøvik University College, 2011. The covers are made by me, the feed with Stine Berg.