You might have guessed, I’m in the service design studio this fall. Here you see Ida mapping different touch-points, based on the AT-ONE method. This is my first time of having a single assignment for the whole semester, and also – our studio of 20 people will only have one single delivery. We are working with Telenor, and in a couple of weeks we are going to Serbia. We will work with their business unit in Serbia, to do some research and gain insights.
The mood at AHO these days.
The studio has splt into four different design firms, and I’m in Cerebell with Marie, Miriam, Cecilie & Ida. We have developed values, vision and mission – and a visual identity based on this.
Our name Cerebell is inspired by Cerebellum – the little brain. This is the part of the brain where visceral responses happens.
Viscral responses are automatic responses and trigger direct emotional responses. They are a throwback to cave-man instincts, and most advertising works at this level. Most of our behaviour is visceral (like responsing to a smile, our need personal space), this is why it is particualy relevant for service design.